• Vodafone design patterns

Vodafone design patterns

Digital simplicity

Working within the User Experience team at Vodafone, I created design guidelines and templates which could be used across all digital channels, and adapted for their global market. The designs were continuously refined through user testing sessions and evaluated for accessibility to cater for users of all abilities

Responsive design

From the outset each template and component had to be designed to work across desktop web, mobile web, native applications and beyond.



Working with Vodafone’s partner agencies I integrated the latest brand refresh across different digital channels.

By removing unnecessary furniture around page modules and sections the content is able to stand out, creating a better visual engagement on the page.


Some examples of common components which were created for the online styleguide, including icons and user interface elements.