• Mazda global autoshow stand design

Mazda global autoshow

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Mazda asked Imagination to create a design for their international autoshow stands that would bring the essence of motion to life. The solution infuses every element of the stand with movement and dynamism.
 

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As part of Imagination’s multi-disciplinary team, I was responsible for directing digital creative and technical teams, both freelance and permanent.
 


Idents

At the heart of the concept is a dramatic large-scale wall with high definition LED panels for displaying motion graphics and video. I designed the digital content so that it would seamlessly integrate with the diamond shaped structure of the wall. Sometimes the images interact with the structure: the skateboarder takes off from a graphic ramp, for example.
 
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Modular system
The approach which we developed for the stand ensured absolute consistency – from architectural design to graphic displays and interactive media. It was so successful that Imagination was asked to undertake future visual identity work for Mazda.
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Example of the custom typeface which developed from the autoshow styling, now part of Mazda’s global visual identity.
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Post launch

After the launch of the autoshow stand in Tokyo, I maintained responsibility for all digital and motion graphics for Mazda’s global exhibition programme for a further 2 years, including media events and product reveals. The example shown is a promotional video for the launch of the Mazda 2.
 

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Client
Mazda

Agency
Imagination